Speakers
Keynote speaker
Jim Cathey
Vice President of Business Development
Qualcomm MEMS Technology, Inc.
Why Sustainable Mobile Devices Matter - Greener Displays
Moving towards a more sustainable lifestyle isn’t a fad, it’s a necessity. Today governments, consumers and corporations are looking for ways to “go green,” whether via alternative transportation or more energy efficient buildings and homes. One category that is commonly overlooked, however, are mobile devices. Because they are small and run on batteries, many assume that these products don’t significantly affect global energy consumption, waste, and the overall carbon footprint. Wrong! Devices such as mobile phones have become nearly ubiquitous and increasingly integral to our daily professional and personal lives; by moving to “greener,” more energy efficient products we can have a major impact on the environment without sacrificing user experience. Jim Cathey of Qualcomm MEMS Technologies will explain how creating longer-lasting, more energy efficient mobile devices means building them with longer-lasting, more energy efficient components, such as displays. Low power display technology not only enables consumers to take better advantage of sophisticated mobile functions, it also enables devices to run longer on fewer and smaller batteries, thereby reducing the device’s overall carbon footprint.
Session 1: Industry & Corporate Strategies Session
Phil Wright
Analyst,
Green Technologies
Insight Media
Defining Display Greenness - Why it Matters for Consumers, Manufacturers and Regulators
If "green" displays help sell more products, and if the industry is free to make up their own definitions of "greenness", then who stands to be helped or hurt by this state of affairs? Who decides if a display (TV, monitor, laptop) is green? Can anyone claim to have a green display to gain marketing advantage? Should there be a benchmark for certain levels of "greenness"? Does lowering power consumption by 10% in the next model qualify as green? Which factors should make displays greener - reductions in power use, reductions in the manufacturing carbon footprint or end of life eco-friendliness?
All of the above questions are real questions that will have a big impact on consumers, manufacturers and regulators. The problem is that there are precious few answers out there today. Insight Media is completing a report on Green Displays covering laptops, monitors and TVs. This talk will review what we learned about the problems and issues regarding the definition of display greenness. Addressing these problems is critical, so we hope this talk and this conference will help to galvanize the industry to begin the long process of finding solutions to these issues.
Bruce Berkoff
Chairman
LCD TV Association
The ‘Greening’ of Flat Panel TVs: Energy Matters
The LCD TV industry continues to evolve—bringing new opportunities and challenges to all those in the LCD TV supply chain. This market segment has become a multi-billion dollar industry in the past few years, surpassing even the most optimistic expectations of the pioneers who first made large size LCD panels (at least it did before the current global economic meltdown). LCD TVs have also started to make significant strides to save energy, as well as reduce packaging and logistics costs for both seller and buyer. This presentation will examine the current state of LCD TVs, various trends in future designs of LCD TVs, including power consumption related improvements, and the industry’s thoughts on various governments at the federal, state and even global level.
Joe Runde
Associate Director
OLED Association
Who Knew 'Green' Could Look So Good?
Television usage today accounts for approximately 10% of the nation’s electrical power consumption. Even though LCD and PDPs use less power than comparably sized CRTs, the new flat panel screens being sold are significantly larger than the old CRTs. The result? TV power consumption has actually increased. More power-efficient television monitors would substantially reduce the nation’s overall power usage. TFT LCD manufacturers are shifting from CCFL to LED backlights, while PDP manufacturers are using more efficient gases to reduce power consumption. However, recent improvements in OLED material efficiencies and device architectures demonstrate that when OLED TVs enter the market, they will use significantly less power than even the most efficient LCDs or PDPs. OLED displays have already demonstrated significant power savings over LCDs in near-eye and mobile devices. In three of the four primary uses for handhelds, OLEDs save up to 50% of the power an LCD would require. Added to its inherent display benefits OLED is the ‘green’ display technology.
Scott Walker
CEO
Waveguide Consulting
Pro AV Goes Green
Green AV has become topic No. 1 among in the pro AV market; pro AV customers are beginning to demand green solutions from their AV investments; and at the inaugural InfoComm 100 meeting in April, a group of 100 industry leaders ranked “green” as one of the top issues confronting pro AV today and in the years ahead. InfoComm International—whose more than 4,000 members include leading manufacturers, systems integrators, consultants, rental stagers, software programmers and technology managers—created a green AV special interest group to address this growing demand for green AV, and in just one year the interest group became the largest group within the InfoComm community. This session will provide an overview the growing green AV movement in the pro AV market, focusing on display aspects, the difference between pro and consumer displays, ongoing standards and regulatory issues, and the green display strategies that pro AV companies are adopting. The talk will highlight reasons why manufacturers should pay attention.
Norbert Hildebrand
Business Development Manager
Insight Media
Overview of Green Corporate Strategies
Norbert Hildebrand, Business Development Manager, Insight Media Corporate Green Strategies During the last year, green electronics have become a major issue for CE companies all over the world. Green product offerings are the norm and they are often the main focus of advertising campaigns. Market studies have indicated a perceived value of greener electronic devices, even though it is not clear yet if this trend is leading to retail premiums for such products. On a more complex and deeper level, CE manufacturers have put in place green company policies that include commitments to greener manufacturing practices and green product design. This presentation will provide an overview and comparison of existing corporate positions on "green," enabling attendees to better understand these positions and plan their own approaches.
Session 2: Technology Trends for Green Displays
Joel Domino
President of Technology
Kent Displays, Inc.
Green Aspects of Flexible Reflex™ Based Cholesteric Displays
Flexible cholesteric displays, branded Reflex™, are making an entry into products with new and unique applications. The flexible, bistable, and reflective nature of these displays lends itself to new and enabling applications such as electronic skins, writing tablets, and others. The green aspects of this display technology, stemming from the low power, reflectivity, and bistability, will be highlighted. Furthermore their unique compatibility with photovoltaics will also be described.
Emily Simon
Manager, Worldwide Product Engineering - Display Technologies
Corning, Inc.
Greener Display Through Glass: From Manufacturing Through End Use
Even before sustainability became the societal mega-trend it is today, Corning was committed to helping the industry create greener displays—from product manufacturing to end-of-life. In this presentation, we will cover Corning’s specific contributions to the greening of consumer electronics, with a focus on our manufacturing practices and our pioneering development of the industry’s first environmentally responsible glass substrates for LCD.
Session 3: End of Life Trends
Werner Becker
Senior Director Technology & Head of Global LC Regulatory Affairs Liquid Crystals Division
Merck KGaA
Environmental Responsibility at Merck: Sustainability and Green Product Policy
As one of the leading manufacturers of high-tech display materials Merck is strongly committed to sustainability and green product policy. Hence, we aim at environment-friendly, safe and law-conform products and processes. In this paper following examples are given: a) compliance of our products with legislation (RoHS, REACH etc.) and voluntary industry initiatives (‘Halogen-free policy’), and particularly b) two novel eco-efficient LCD recovery processes in metallurgy and industrial waste incineration which comply with European electronic waste regulations. These were developed by Merck following the principles of responsible care and product stewardship the company is fully committed to. Moreover, the aim was to find processes which are eco-efficient and can be carried-out in existing facilities. The developed recovery processes fulfil these requirements whereas for various reasons a real recycling of waste LCD panels would neither be economic nor eco-efficient.
David Thompson
Director of Corporate Environmental Department
Panasonic Corporation of North America
Sustainable E-Waste Recycling: A Manufacturer Perspective
The Electronic Manufacturers Recycling Management Company, LLC (MRM) was formed to bring manufacturers together into a collaborative effort to address the e-waste recycling challenge we all face in the US. A growing patchwork of state laws is increasingly taxing the ability of individual manufacturers to respond with meaningful recycling initiatives. MRM was established to provide a turn-key solution to this growing challenge. This presentation will introduce MRM's activities, as well as MRM's future plans for a national recycling system open to all manufacturers.
Walter Alcorn
President
Alcorn Consulting
Impact of State Recycling Programs on the Manufacturers & Retailers
With 19 states and New York City requiring manufacturers of displays to recycle or finance recycling programs in some manner, what are the impacts to the display industry? How does the patchwork of state approaches affect manufacturers and retailers in the industry, and will it lead to greener design?
Session 4: Display-related Regulations and Standards
Wendy Williams
Regional Manager, Germany and Austria
TCO Development
Global Display Standards & Certification: The TCO Story
The development of higher quality computer monitors in the past 20 years has been synonymous with a reduction in environmental impact and energy use, a unique phenomenon. By setting increasingly strict product standards and a global certification programme, TCO Development has been instrumental in fostering IT product development that is based on the principles of sustainable development, combined with high user functionality. Hence display technology certified by TCO is designed for you the user, and the planet.
Holly Elwood
Project Manager for the EPA’s Environmentally Preferable Purchasing Team
US Environmental Protection Agency
Building and Selling Greener Electronics with EPEAT
This presentation will share information on EPEAT - a new tool which is helping IT manufacturers earn market advantage for building greener electronics which meet EPA's Energy Star specifications and a host of other positive environmental attributes.
Christopher Kent
Team Leader for Energy Star Product Development
DoE/EPA/EnergyStar
Display Energy Efficiency: From Picture Frames to Digital Signage and Every Monitor and Television in Between
The display market has exploded - more of both larger and smaller displays, more uses, more hours on, AND more energy consumption. What efforts are being made to tamp down energy use while maintaining performance and choice? The latest in ENERGY STAR requirements for all displays and plans for next gen ENERGY STAR requirements for this wide range of products.
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